THE POWER OF TROPIC WAVE MULTIMEDIA

Internet Radio advertising is just like AM/FM radio advertising - but more powerful !  Involved Locally-but Broadcasting Globally !

• More precise targeting opportunities
• Advertising is multi-faceted - combine audio ads with synchronized banners and buttons to maximize visibility and retain attention.
• TWR combines visual impressions for Radio listeners and live TV-video for broadband listeners
• More actionable - listeners are only a click away from your site
• Audio is not background noise. Listeners at their computers pay attention.

Internet Radio is growing rapidly, and is already a significant part of many companies' marketing campaigns. A recent Arbitron report noted:

• Over 50% of Internet users consume streaming media
• The proportion of Americans who have listened to radio stations online has nearly quadrupled in three years
• Streaming media attracts a highly compelling advertising target
• Americans are spending less time with TV and print due to their time spent with the Internet
• 56% of audio "streamies" (Arbitron's word for those who consume streaming media) rate Internet audio as being "new and fresh"

Tropic Wave Multimedia Network is the largest network of true commercial licensed Internet Talk Radio stations, holding a 148C-Utility Broadcasting Company. Audience size and vast array of content present uniquely targeted branding opportunities:

• Unparalleled variety lets the listener find exactly what he or she wants to hear, giving your ad a positive brand connotation.
• TWR-net can target by geography and by genre, giving you choice and control for your campaigns. Reach the entire world audience, or focus on a specific niche:
  • Geo-targeting Example: A large national retail chain runs a site-wide audio ad / banner ad campaign announcing a new promotion on their web site, and in conjunction, runs ads urging New York listeners to visit their new superstore on 5th Ave.
  • Genre-targeting Example: ABC HealthCare airs audio ads and banners only on TWR-net Health channels/shows, promoting the newest release of one of their insurance plans, getting national exposure for content that's targeted to a niche audience is very difficult and expensive through traditional media channels, but TWR-net Health and Wellness makes it possible and effective.

TWR-net Internet Radio targets a favorable demographic:

• Affluent professionals in their 20's 30’s 40’s 50's
• Tech-savvy, highly educated
• Large disposable income, comfortable spending online

The perfect channel to reach the at-work audience

• TWR-net Talk Radio listener-ship is at its highest during work hours, when terrestrial radio listening is reduced.
• Professionals listen to TWR-net while working in their office or cubicle
• TWR-net is complimentary to terrestrial radio campaigns - hit your audience at drive times AND in between, when they're in their offices.

TWR-net audience includes:

• 73% between 24 and 65
• 58% earn more than $50,000 per year

A highly desirable audience, a huge market share, and a highly targeted delivery platform, TWR LiveClick and IPTV offers advantages over terrestrial radio and other Internet broadcasters.

MARKETING RESEARCH

Online from Any Location

% Total l U.S. 12+ Population with Internet Access from Any Location

 INTERNET RADIO LISTENERS

Total U.S. 12 + Population

CONSUMERS & THE INTERNET

% of Time Per Day:  TV, Radio, Newspaper, Internet, Magazines

Internet Impact on Other Media

% spending less time with each medium

Internet Radio Listeners

% of Total Americans 12+ Who Have Listened to Internet Radio

Demographics

Online Buying Behavior

iPod/MP3 Owners

% of Each Age Group Owning and iPod/Portable MP3 Player

Contact: sales@tropicwavemultimedia.net